Amazon’s AI-heavy Alexa+ will be accessible on the web

Amazon just held an event in New York City to reveal the long-awaited revamp of its Alexa chatbot. This refreshed assistant can perform many new tasks, thanks to some AI wizardry, and there are a few different ways for consumers to access the digital companion. There’s voice activation with Echo devices, of course, but the company has also built a dedicated web portal for Alexa+.

This portal will allow Amazon customers to interact with Alexa+ without having to boot up the app or interact with a smart speaker or smart display. This could be handy for making adjustments while at work or for those who feel comfortable drafting lengthy queries with a traditional keyboard. Consumers will also be able to continue using the app, but Amazon promises a redesign in the near future to accommodate the new features offered by Alexa+.

For the uninitiated, Alexa+ is a juiced up version of the long-standing chatbot. It leverages conversational AI and integration with Amazon services to assist users in a number of new ways. It has contextual awareness, so it can remember earlier parts of a conversation, and can complete relatively complex tasks. The company showed off demos of the assistant finding recipes, booking dinner reservations, searching for the correct part of a movie and a whole lot more.

It looks pretty cool, but it’s also fairly expensive. Alexa+ begins rolling out over the next few weeks to select Echo Show devices and costs $20 per month. However, it’s free for Prime subscribers. Prime currently costs $15 per month in the US. Hopefully that price won’t be rising with the inclusion of Alexa+.